Author & editor: gaatii
Handling territories: world exclude China
All rights available.
Foreign right sold: Complex Chinese, French, Italian
English translation available.
Original and publishing language: Simplified Chinese
List price: US$45
Publication date: Oct. 2019
gaatii was established in 2017, based in Guangzhou, China.
We focus on content production in the three areas of design, art, and science, and we are committed to providing readers with high-quality original knowledge through multiple forms.
We believe that the text and design of a good book should be natural, the content is simple, the information is sufficient and full of surprises.
We pursue the artistry and readability of graphics, while focusing on the combination of design function and art, and use it as a goal to create the expression of each product.
In order to show the latest, the most popular layout design projects in Japan to designers, we compiled a book with the theme of Japanese layout design. With the subject of Japanese layout design, this book presents over a hundred fascinating Japanese layout design projects that involve originality in posters, leaflets, tickets and books. We classified these projects into 5 sections, which are typography and text layout, illustrations for layout design, approaches of composition, color scheming and while space. Originality about layout design in each selected works is shown with specific and easy-to-understand analysis. As the designer Hirokazu Abeki said in the foreword of this book: “Not preferring fixed values continuesly is one of the features of Japanese aesthetics.” We believe the book is going to be a surprise for those who are learning layout design.
Selling points: Originality in Japanese Layout Design is not just a portfolio. To present characteristics and princilples of composition in visual design clearly, the editorial team analyzed the design techniques of each work with diagrams. Includes over a hundred fascinating Japanese layout design projects that involve originality in posters, leaflets, tickets and books. Analysis from typography and text layout, illustrations for layout design, approaches of composition, color scheming and while space for the feature projects.