Open the Package
Creative Process of Packaging Design from Concept to Finishing
Spec.: 215mm×280mm, 216pp, hardcover
Release date: June 2020
Language: Simplified Chinese
Handling rights: all exclude Simplified Chinese.
All rights available.
Foreign rights sold: Complex Chinese
We started from the idea of “Open the package”, through a way disassembling step by step, with both images and texts to show the audience how a package comes into being, after a link of Request, Solution, Idea&Concept, Graphic design, Scheme of color, material or finishes, cost, and so on. Meanwhile, we invited two internationally known packaging design group Backbone Branding and David Trubridge, whose specialists analyzing their prize-winning projects detailedly to share their experiences on design.
And the greatest feature of the book is the anatomy steps of every packaging work. Our editorial team cooperated with the packaging designers who cost plenty of time on creating those structures and templates images, for the readers to be able to understand every design details more clearly and directly. This is also the pointe distinguished with other packaging design books in the current market.
We believe that every designer who reads the book can see the highlights of wisdom and be inspired by these cases so that they could create more fantastic works.
gaatii was founded in Guangzhou, China, in 2017. They are committed to providing readers with high-quality original knowledge in multiple forms, with a focus on content production in the three areas of design, art, and popular science. gaatii believes that a good book’s text and design should be natural, with simple content that is sufficient and full of surprises.They pursue graphic artistry and readability while focusing on the combination of design function and art as a goal in order to create the expression of each product.