Author & editor: gaatii
Handling territories: world exclude China
All rights available.
Foreign right sold: Complex Chinese
English translation available.
Original and publishing language: Simplified Chinese
List price: US$40
Publication date: Jun. 2020
gaatii was established in 2017, based in Guangzhou, China.
We focus on content production in the three areas of design, art, and science, and we are committed to providing readers with high-quality original knowledge through multiple forms.
We believe that the text and design of a good book should be natural, the content is simple, the information is sufficient and full of surprises.
We pursue the artistry and readability of graphics, while focusing on the combination of design function and art, and use it as a goal to create the expression of each product.
We started from the idea of “Open the package”, through a way disassembling step by step, with both images and texts to show the audience how a package comes into being, after a link of Request, Solution, Idea&Concept, Graphic design, Scheme of color, material or finishes, cost, and so on. Meanwhile, we invited two internationally known packaging design group Backbone Branding and David Trubridge, whose specialists analyzing their prize-winning projects detailedly to share their experiences on design.
And the greatest feature of the book is the anatomy steps of every packaging work. Our editorial team cooperated with the packaging designers who cost plenty of time on creating those structures and templates images, for the readers to be able to understand every design details more clearly and directly. This is also the pointe distinguished with other packaging design books in the current market.
We believe that every designer who reads the book can see the highlights of wisdom and be inspired by these cases so that they could create more fantastic works.