New Waves of European Graphic Design

Author & editor: gaatii

Handling territories: world exclude China
All rights available.

The European graphic design has been standing in the forefront of graphic design, which is admired and amazed by graphic designers around the world. Its bold, creative layout and unique processing on color and light are always the ideal target for designers to learn and research. New Waves of European Graphic displays the excellent works of designers from Europe. The form of projects included in the book are mainly physical materials, including posters, album cover, books, magazines, leaflets, cards, etc. The text focuses on the designer’s creative concept, design methods and ideas, materials and print finishes and other relative information. It will analyze in detail for the readers about the uniqueness of 60 European graphic designs from creativity to realization.

Open the Package: Creative Process of Packaging Design from Concept to Finishing

Author & editor: gaatii

Handling territories: world exclude China
All rights available.

We started from the idea of “Open the package”, through a way disassembling step by step, with both images and texts to show the audience how a package comes into being, after a link of Request, Solution, Idea&Concept, Graphic design, Scheme of color, material or finishes, cost, and so on. Meanwhile, we invited two internationally known packaging design group Backbone Branding and David Trubridge, whose specialists analyzing their prize-winning projects detailedly to share their experiences on design.

And the greatest feature of the book is the anatomy steps of every packaging work. Our editorial team cooperated with the packaging designers who cost plenty of time on creating those structures and templates images, for the readers to be able to understand every design details more clearly and directly. This is also the pointe distinguished with other packaging design books in the current market.
We believe that every designer who reads the book can see the highlights of wisdom and be inspired by these cases so that they could create more fantastic works.

Originality in Japanese Layout Design

Author & editor: gaatii

Handling territories: world exclude China
All rights available.

In order to show the latest, the most popular layout design projects in Japan to designers, we compiled a book with the theme of Japanese layout design. With the subject of Japanese layout design, this book presents over a hundred fascinating Japanese layout design projects that involve originality in posters, leaflets, tickets and books. We classified these projects into 5 sections, which are typography and text layout, illustrations for layout design, approaches of composition, color scheming and while space. Originality about layout design in each selected works is shown with specific and easy-to-understand analysis. As the designer Hirokazu Abeki said in the foreword of this book: “Not preferring fixed values continuesly is one of the features of Japanese aesthetics.” We believe the book is going to be a surprise for those who are learning layout design.

Color Genius

Author & editor: gaatii

Handling territories: world exclude China
All rights available.

Based on the essential color theory and color psychology, 18 appealing color scheme references are sorted out, which are logically analyzed and presented by data charts such as radar and percentage, to find out the reasons for the psychological effects triggered by colors. Here, more than 45 amazing visual designs from all over the world are displayed in 7 color themes, and 10 internationally outstanding designers and art directors shared their color application approaches, helping readers to unlock more color scheme ideas and get tricks to break the mediocre design style.

Type Scene

Author & editor: gaatii

Handling territories: world exclude China
All rights available.

The book Type Scene delves into concepts and creative process of type design customized for event publicity. 48 fascinating event visual designs with extraordinary heading typography are selected from performances, exhibitions, campaigns around the world. Presentation in the form of an infographic on the headlines, as well as interviews and various publicity medias demonstrate inspiration, theory and practical approaches of how the type is built. In the discussion part, designers’s insights to type topics explain further the idea of creating the perfect type for a certain event. 

Mind Map of Illustration

Author & editor: gaatii

Handling territories: world exclude China
All rights available.

Mind Map of Illustration focuses a lot on a fundamental dimension of painting approaches and the creative dimension of storytelling and composing, trying to analysis the creative thinking of each talented illustrator in details.
With the book, you can know more about how to use visual elements playfully and also logically. Another highlight of the book is that each collaborated illustrator has made his or her own mind map. This is the valuable part for all readers. Everyone can learn illustrations better and easier.

Cyberpunk-Steampunk: Sci-Fi Art Collection

Author & editor: gaatii

Handling territories: world exclude China
All rights available.

This series focus on the art creation of Cyberpunk & Steampunk, excavate the visual and cultural connotation from multiple dimensions, and purifie the profound and diversified concept of the two genres with the form of art presentation. In addition to presenting a variety of art works for readers to appreciate, the series also invite artists to provide some process images of their work, showing the readers how a Cyberpunk or Steampunk project works from concept to finished. The large-type binding design ensures a comfortable presentation of the content, from which readers will enter an immersive, seductive world.