From Type to Logo

FROM TYPE TO LOGO
The best logotypes from around the world

Editor: victionary
Specs: 190 x 255mm, 272 pp
Format: full colour, hard cover
Release date: March 2022
Language: English
All rights available.

Handling territories:
world exclude Hong Kong.

在创造一个品牌的过程中,商标的设计是至关重要的。 现在,在众多的竞争面前,设计师们怎样才能让新公司和新品牌的视觉效果最大化呢?

商标是世界上很多大公司所采用的一个重要的品牌要素,这个商标的名字或者缩略语就是公司的名字或者简称,而字体则是主要的设计方式。

從字型到商标,本书把两个不同的设计科目整合到一个个吸人眼球的案例中。 这些案例不论对崭露头角还是工作中的品牌专业人士都有很好的借鉴作用。

FROM TYPE TO LOGO
The best logotypes from around the world

When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually?

A key branding element used by many of the biggest companies around the world, a logotype revolves around a company’s name or initials and features typography as the main design approach. FROM TYPE TO LOGO details the processes of combining the two distinct design disciplines in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike.