The Blind Men and the Elephant

藝術家小龍花融合苗族古歌《蝴蝶媽媽》所述傳說,重述經典故事《盲人摸象》。從此,一頭笨重的大象幻化為一隻輕盈的蝴蝶,繼而衍生出萬物,變化萬千,無窮無盡。
A New Interpretation of the Classic Story “The Blind Men and the Elephant”.

Packaged for Life: Coffee & Tea

包装除了传达品牌个性、销售目的与营销讯息以外,更能体现在地生活的方式与创意。本书收录全球咖啡、茶叶包装设计作品,咖啡与茶被《联合国粮食及农业组织》认为,是世界上仅次于水的销售量最大的饮料,在我们的生活与消费市场上更占有不可或缺的地位。 
Packaged for Life: Coffee &Tea highlights some of the most delightful packaging design work for what the U.N. Food and Agriculture Organisation deems ‘the most consumed beverage in the world after water’. Coupled with a booklet of fun facts about the products themselves, it serves as a vessel of inspiration that celebrates the overlooked tactile beauty of our favourite things.

Tune of Darkness

在本書中,我們邀請了來自全球各地的才華橫溢的藝術家,在《暗夜之歌——藝術暢想集》中展示他們那些美得讓人窒息的“暗夜”風格線條畫,希望能讓更多人覺察到黑白藝術的魅力,發現那些被遺忘的傑作。
窺探暗黑美學的那些衰亡與復活的自然循環,感受藝術畫作中超精細的筆觸手法。

This book is a guide to teach you how to become a master photographer of taking merchandise photos. This book includes four chapters: 1.How to handle artificial light 2.How to set up a creative background 3. Case studies of merchandise photos 4. Portfolio of well-known photographers.

Drawing Attention

无论是通过描绘可爱的虚构人物,还是通过充满色彩的熟悉背景,插画都可以为品牌讲述有意义的故事设定正确的基调。除了用生动的细节丰富视觉语言或身份系统外,手工渲染的设计还创造了温馨的元素,使公司能够以愉快的方式与观众建立联系和互动。从希望突出其魅力的小型企业到需要“人性化”其接触点的大型企业,该书展示了有效地将创意和商业联系起来以吸引注意力的插画。
The collection of projects featured in DRAWING ATTENTION serve to inspire designers with a variety of illustration styles and settings that help to add more narrative layers to a brand. From small businesses looking to highlight their charm to bigger ones in need of ‘humanising’ their touchpoints, the book showcases drawings that effectively bridge the creative and commercial to draw attention.

You Are Here 2

本书是一次最佳标牌和寻路系统的新策展,这些系统增强了当今世界各地的空间和设置。无论它们是简单地引导人们从A点到B点,还是激发好奇心和探索的乐趣,这些项目都反映了设计师的工作,他们善于将形式和功能结合起来,以展示创造性思维和同理心。
A follow-up to the first edition that was published in 2013, You Are Here 2 showcases a new curation of the best signages and wayfinding systems that enhance spaces and settings around the world today. Whether they serve to simply guide people from point A to point B or elicit curiosity and delight in exploration, these projects reflect the work of designers who are adept at merging form and functionality to demonstrate creative thinking and empathy.

LESS IS MORE

极简主义运动已成为流行文化的支柱,这在很大程度上是由于现代生活的压力越来越大,并且需要减少混乱。在平面设计中,其原则通常通过减少使用的调色板来实现,无论是用于视觉识别,出版物还是展览。在饱和空间中的混乱海洋中,简单可以做出真正引人注目的声明。结合Victionary成立20周年,2021年重新发行的LESS IS MORE增加了其他项目和特别封面,该封面借鉴了其畅销前作的原始外观。它具有来自世界各地的创意解决方案和视觉实验,通过精挑细选的颜色组合、材料应用、印刷效果和图形细节来证明最好的设计往往事半功倍。
In conjunction with Victionary’s 20th anniversary, the 2021 rerelease of LESS IS MORE features additional projects and a special cover that draws from the original look of its best-selling predecessor. It features creative solutions and visual experiments from around the world that play with thoughtful colour combinations, material applications, printing effects, and graphic details to prove that the best designs often speak more with less.

MORE IS MORE

当极简主义的严谨性和克制无法满足越来越多充满个性的需求,极繁主义出现了,它令艺术家和设计师们得以更大胆地表达自己,突出个性。无论是通过混合冲突的颜色还是匹配不同的图案和元素,本书是对少数无畏的人的颂歌,他们巧妙地打破设计规则、推动边界、引人注目。
Minimalist design has grown into a popular and timeless aesthetic due to its emphasis on uncluttered spaces and the exclusion of unnecessary elements, making it the perfect anecdote to the chaos of modern life. However, although it works across a variety of mediums—spanning visual identities and interiors—some may find its rigour and restraint too dull or lacking in character visually.

As such, the maximalism movement has been gaining more and more momentum of late. Instead of extolling ‘less is more’ and paring everything down to a bare minimum, creatives are expressing themselves in bigger, bolder, and brighter ways that brim with personality. Whether it is by mixing clashing colours or matching disparate patterns and elements, MORE IS MORE is an ode to the fearless few who deftly break design rules and push the boundaries to make eye-catching statements.