Modern Packaging Design Solutions for Everyday
Editor victionary Illustrated by Chiu Road Typeset Separat by Or Type Specs 256pp / 148 x 197mm (H) Format Soft cover with rubberband [Loose insert booklet: 36pp / 120 x 165mm (H)] Full colour throughout Release date December 2020
包装除了传达品牌个性、销售目的与营销讯息以外，更能体现在地生活的方式与创意。 《Packaged for Life： Coffee &Tea》收录全球咖啡、茶叶包装设计作品，咖啡与茶被《联合国粮食及农业组织》认为，是世界上仅次于水的销售量最大的饮料，在我们的生活与消费市场上更占有不可或缺的地位。
书籍中有一本关于咖啡与茶业产品本身的附录小册子，深入解说每个产地的种植方式与特色，是设计者或品牌规划师不可错过的参考书籍。
Packaged for Life: Coffee & Tea
In our haste to consume the things we love, we often disregard or discard packaging without a second thought. While many would argue that they bear no significance or should be done away with in our quest to save the environment, there is a lot more to packaging design than meets the eye. On top of conveying a brand’s personality, purpose, or message meaningfully and embodying its contents in ways that catch the eye, a seemingly ordinary bottle or box can become an artist or designer’s canvas for extraordinary creative expression.
Packaged for Life: Coffee & Tea highlights some of the most delightful packaging design work for what the U.N. Food and Agriculture Organisation deems ‘the most consumed beverage in the world after water’. Coupled with a booklet of fun facts about the products themselves, it serves as a vessel of inspiration that celebrates the overlooked tactile beauty of our favourite things.
jadeliteraryagency.com 