Drawing Attention

《吸引注意力：当今品牌的定制插图解决方案》无论是通过描绘可爱的虚构人物，还是通过充满色彩的熟悉背景，插画都可以为品牌讲述有意义的故事设定正确的基调。除了用生动的细节丰富视觉语言或身份系统外，手工渲染的设计还创造了温馨的元素，使公司能够以愉快的方式与观众建立联系和互动。从希望突出其魅力的小型企业到需要“人性化”其接触点的大型企业，该书展示了有效地将创意和商业联系起来以吸引注意力的插画。

Drawing Attention
Custom illustration solutions for brands today

Whether it is via depictions of cute imaginary characters or familiar backdrops brimming with colour, illustrations can set the right tone for brands to tell meaningful stories. Besides enriching a visual language or identity system with vivid details, hand-rendered designs also make for heartwarming elements that enable companies to connect and engage with audiences in delightful ways.

The collection of projects featured in DRAWING ATTENTION serve to inspire designers with a variety of illustration styles and settings that help to add more narrative layers to a brand. From small businesses looking to highlight their charm to bigger ones in need of ‘humanising’ their touchpoints, the book showcases drawings that effectively bridge the creative and commercial to draw attention.