Type Scene

Author & editor: gaatii

Handling rights: all exclude Simplified Chinese.
All rights available.

Complex Chinese rights sold.

English translation available.

Original and publishing language: Simplified Chinese
Size: 215mm×280mm
Pages: 240
Binding: Hardcover
List price: CNY228
Publication date: Aug. 2020

Author’s Bio
gaatii was established in 2017, based in Guangzhou, China.
We focus on content production in the three areas of design, art, and science, and we are committed to providing readers with high-quality original knowledge through multiple forms.
We believe that the text and design of a good book should be natural, the content is simple, the information is sufficient and full of surprises.
We pursue the artistry and readability of graphics, while focusing on the combination of design function and art, and use it as a goal to create the expression of each product.

The book Type Scene delves into concepts and creative process of type design customized for event publicity. 48 fascinating event visual designs with extraordinary heading typography are selected from performances, exhibitions, campaigns around the world. Presentation in the form of an infographic on the headlines, as well as interviews and various publicity medias demonstrate inspiration, theory and practical approaches of how the type is built. In the discussion part, designers’s insights to type topics explain further the idea of creating the perfect type for a certain event. 


1. 舊電影海報中的字體設計;
2. 與專業創意團隊的對話,探討字體設計的邏輯創意;
3. 48個來自世界各地的標題字體藝術設計的深入創意解析。


Published by Kris Guo

A foreign rights agent for books on art, design, and children's.

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