Type Design for Event Identity
Spec.: 215mm×280mm, 240pp, hardcover
Release date: August 2020
Language: Simplified Chinese
Handling rights: all exclude Simplified Chinese.
All rights available.
Foreign rights sold: Complex Chinese
The book Type Scene delves into concepts and creative process of type design customized for event publicity. 48 fascinating event visual designs with extraordinary heading typography are selected from performances, exhibitions, campaigns around the world. Presentation in the form of an infographic on the headlines, as well as interviews and various publicity medias demonstrate inspiration, theory and practical approaches of how the type is built. In the discussion part, designers’s insights to type topics explain further the idea of creating the perfect type for a certain event.
gaatii was established in 2017, based in Guangzhou, China.
We focus on content production in the three areas of design, art, and science, and we are committed to providing readers with high-quality original knowledge through multiple forms.
We believe that the text and design of a good book should be natural, the content is simple, the information is sufficient and full of surprises.
We pursue the artistry and readability of graphics, while focusing on the combination of design function and art, and use it as a goal to create the expression of each product.