Type Scene

Author & editor: gaatii

Handling territories: world exclude China
All rights available.

Complex Chinese rights sold.

English translation available.

Details
Original and publishing language: Simplified Chinese
Size: 215mm×280mm
Pages: 240
Binding: Hardcover
List price: CNY228
Publication date: Aug. 2020

Author’s Bio
gaatii was established in 2017, based in Guangzhou, China.
We focus on content production in the three areas of design, art, and science, and we are committed to providing readers with high-quality original knowledge through multiple forms.
We believe that the text and design of a good book should be natural, the content is simple, the information is sufficient and full of surprises.
We pursue the artistry and readability of graphics, while focusing on the combination of design function and art, and use it as a goal to create the expression of each product.

The book Type Scene delves into concepts and creative process of type design customized for event publicity. 48 fascinating event visual designs with extraordinary heading typography are selected from performances, exhibitions, campaigns around the world. Presentation in the form of an infographic on the headlines, as well as interviews and various publicity medias demonstrate inspiration, theory and practical approaches of how the type is built. In the discussion part, designers’s insights to type topics explain further the idea of creating the perfect type for a certain event. 

“創意的邏輯性使設計更加合理”本書以此為編輯主線,對標題字體的藝術化設計進行深入研究和解析。涵蓋的編輯點包括:“字體設計的目的性”、“創意產生的來源”、“使用的設計工具”和“配色與運用”。

本書由三個部分組成,分別是:
1. 舊電影海報中的字體設計;
2. 與專業創意團隊的對話,探討字體設計的邏輯創意;
3. 48個來自世界各地的標題字體藝術設計的深入創意解析。


本書為什麼只選擇藝術字體(標題字)而非系統化的印刷字體?
因為藝術字體更加靈活,創意更加多元,學習和創作相對容易執行,適用的場景也更多。系統化的印刷字體創作開發是一個相對龐大的工程,對機械性和嚴謹性有更高的要求,在職業上也有專業的字體設計師進行長期系統的開發工作。在追求個性化、獨特化的商業運用中,藝術字體和印刷字體有著不同的定位差異。本書將帶領讀者更加快捷、簡易、直觀地學習到藝術字體邏輯創意的目的和方法。

Published by Kris Guo

I am a foreign rights agent for books on art, design, and children's picture books.

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