Author & editor: gaatii
Handling territories: world exclude China
All rights available.
Foreign rights sold: Complex Chinese (Taiwan).
English translation available.
Original and publishing language: Simplified Chinese
List price: CNY228
Publication date: Mar. 2021
gaatii was established in 2017, based in Guangzhou, China.
We focus on content production in the three areas of design, art, and science, and we are committed to providing readers with high-quality original knowledge through multiple forms.
We believe that the text and design of a good book should be natural, the content is simple, the information is sufficient and full of surprises.
We pursue the artistry and readability of graphics, while focusing on the combination of design function and art, and use it as a goal to create the expression of each product.
Based on the essential color theory and color psychology, 18 appealing color scheme references are sorted out, which are logically analyzed and presented by data charts such as radar and percentage, to find out the reasons for the psychological effects triggered by colors. Here, more than 45 amazing visual designs from all over the world are displayed in 7 color themes, and 10 internationally outstanding designers and art directors shared their color application approaches, helping readers to unlock more color scheme ideas and get tricks to break the mediocre design style.
Table of content：
Chapter One: Color Theory
Chapter Two: Color Perception
Chapter Three: Interviews of 10 international top designers：spread、Mizuno Manabu、Yui Takada and so on.
Chapter Four: Color Application
- Help readers quickly grasp the knowledge of color and color matching;
- 18 color tones, 90 color schemes, 40 diverse cases;
- Design experience sharing from top designers;
- A set of color tonal card is available with the book.